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CHINESE SELLING NEW FAKE RICE CONTAINING PLASTIC

New marketing poster

SINGAPORE — Reports published in the Singapore media say Chinese companies are mass producing fake rice made, in part, out of plastic. The rice, which is called “Plice,” is made by mixing potatoes and plastic. The potatoes are first formed into the shape of rice grains. Industrial synthetic resins (plastic) are then added to the mix.

Mr. Ching Chao, a spokesman for China’s rapidly growing Plice industry, claims the idea for Plice came from the financial sector in the West. Speaking through an interpreter, Chao said, “We saw how actual money was replaced by plastic in the West. In China, rice is sometimes used like money. We thought, why not?” Chao also noted the word “Plice” is easier for most Chinese to pronounce. Taking a stab at English, a smiling Chao said, “Lice sound like lice when Chinese say lice!. So Plice easy!”

Plice is currently available only in China. But if a new advertising campaign, “Plice: The Other Rice,” airing on Hong Kong television is any indication, look for Plice appearing on U.S. supermarket shelves in the near future.

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